Structural Packaging Projects and Mistakes

When it comes to productive packaging, businesses think beyond the point of sales. An attractive packaging system does not only increase the sales, but it also adds value to the product and brand. It does not matter what product you are selling. It would help if you had an insightful perspective to grow your profit, sales, and name. You can add value to your products by enhancing and boosting customers’ experience. When you want to do something meaningful and unique, you should opt for eco-friendly packaging material. As well as, you should think about the economic factors and functional benefits of it. When you want innovation, useful minimalism, environmental sustainability, and unique designs, you should go for structural packaging. While choosing the bestpackaging for your products, you should identify the difference between the 2D and 3D models, characteristics, and functionality.

Well, when you are about to select the structural packaging, you can make some significant mistakes which are given below:

• Believing that the Graphic Agencies will have 3D Experts
        There are hundreds of agencies that will offer you the structural packaging. However, not everyone has 3D expertise. Very few graphic agencies have 2D experts. Therefore, the companies who want to do with business in 3D graphics and structural packaging, assume that every company is offering them 2D plus 3D graphic designs. No doubt, the agencies have skillful approaches in the packaging industry; however, not 3D graphics and experts.

• Comparison Between the 2D and 3D Project’s Timescale and Budget2D graphics and projects have used for so long. Therefore, many companies are well aware of their time frame, budgeting parameters, and timescale. The implementation of 2D designs is quick and easy. When a business has short term goals, he can choose 2D structural packaging for their products. However, when your company’s vision is vast and long-term, you need high investment and a long timescale. Such projects demand long-timescale merits and a considerable investment. Well, these projects are sustainable, function structurally, and innovate. Thus, for short-term projects, the 2D structural packaging is the best fit, and for distant vision and profit-boosting projects, you need 3D graphics and functions.
•  Assuming that the High-Quality Graphics and Visuals can Boost the SalesWell, we are in 2020, everything has changed by time. We have the technology to deal with everything. Because of the software and advancement in tech, people have more ideas than ever before. Moreover, they can turn their every idea into visual. Well, the biggest mistake companies do; they think that every computerized and customized design will be going to rock. People cannot like each other and everything they see. Colors, design, functionality, and advancement everything matters equally.

•     Companies Ignore the Necessary Two-Way Communication During the Entire ProcessCompanies cannot underestimate the necessity of transparent two-way communication. When the packaging is in its process, both the company and agency should be in touch. You cannot rely on and ignore the manufacturing process. Once you gave an order, you should keep your eyes on the process. It is you who has to decide and finalize everything. When you brief your concept, you should be vigilant and take rational decisions on tools, prototyping, and validation. It would help if you thought about physical attributes, customers’ benefits, advertising dynamics, and brand value.

• Assuming that Freelancers’ Duties are More than Enough
        Many packaging companies are offering 2D and 3D structures and designs. As the trend of 3D graphics is still low, many agencies think that they can hire a freelancer to boost their name. Well, the services of freelancers are not enough to grasp more projects. As an online company, you need the support of freelancers, but not always.
• Assuming that Every Agency is Multi-Disciplinary
  
        Many companies call them multi-disciplinary. Well, in reality, they are not. When a company is multi-disciplinary, it has all the creative departments. Therefore, you should enquire about the agency first. If they have top to down all departments, they have created, they have 2D and 3D options, you can join the agency.

Is Luxury Retail a Solution for the Disposable Fashion Culture?

We love changing our wardrobes. We are fond of new ins and trends. For that, we quickly throw-away our used attires and products. Well, instant change in fashion is affordable when it is not a brand. It is hard for a person to buy a luxury every week. Therefore, we can say that luxury and branded products might be a solution to stop throw-away.

Well, the desire for fashion prevails when there are re-build trends. A person cannot halt himself from buying a trendy product when it comes to clothes, fashion changes like nothing. Everyone wants to fill his wardrobe with trendy attires. Therefore, you cannot fix the fashion under one brand or style. We have to buy new things when the season changes or we see a new design breakout. The seasonal collection is one of the best examples of fashion culture. Well, in the fashion industry, we can use the terms of sustainability and reuse of the products. Yes, by the time clothes and trendy things become old; however, we can reuse and re-build an unused product.

Fashion can change the demand within no time. Sometimes, a trend comes quickly, and at the same speed, it goes off. Well, such fast fashion can dispose of. These fast fashions have a very low probability of recycling, reuse, resold, and re-circulate the revenue. Even, you cannot expect high from the luxury in donations sales or secondhand sales. In today’s time, brands are taking the initiative on the reuse and sustainability of the used and unused products. They are introducing some long-term sustainability strategies for luxuries and fashion. Let’s take a real example to explain the mentioned sustainable scenario: Farfetch is an online retailer. Recently, this online company has launched a platform on which he is selling secondhand products. The products involved in the resale event was branded bags.

A report on the Farfetch showed that the resale market could give you profit ten times more than the original and one-time sale. Therefore, we can expect massive revenue from resale platforms. In the future, most likely, by 2028, this platform will give 1.5 times bigger revenue than the fast fashion market. The used items can give you a hike in your sales, with 13% of people’s used wardrobe.

When you buy a branded product, having the best quality and high price, it has organic suitability abilities. You can wear these clothes for a longer time. The resale of luxury products also brings the accessibility of middle-class consumers. When you do not belong to the elite class community, it is hard for you to buy a branded outfit. When the businesses provide the resale platform, many people from the middle-class and below the middle class will be able to afford it.

Social media has the power to leave prints on someone’s mind. Due to online brands and advertisements, the young generation changes their wardrobes more often. They like a quick and sudden change in their fashion’s taste. Therefore, social platforms are highlighting the threats of fast way and brands shopping. Apart from the brands, some social influencers are also winning the race of the use of luxury and brand. When a person follows a social media influencer, he does not want to see him in the repeated or same outfit. Thus, influencers are using branded clothes daily.

Here, I would shed light on a very paramount point. The essential thing in the life of a brand and customer is an advertisement. Advertisement strategies can change the buying behavior of a consumer. Therefore, through adds, we can convince people to buy new as well as old fashion products. We should enough resale platforms and old-style clothes. Through advertisements, a company can encourage the recycling of the used clothes.